Public Health Communicators Workshop & Caucus
Sat, November 4, 2017
12:30 PM – 4:30 PM EDT
Public health professionals help save and improve lives every day – and we can always do a better job telling those stories so that our stakeholders and the public see public health in action. This half-day pre-conference workshop will first provide an interactive session on storytelling for action. Participants will be given tools and a framework, and finish this segment with a clear roadmap for using storytelling to drive action in their work.
Workshop Overview:
If a tree falls in the woods and nobody is there to tweet about it, did it really happen? Public health professionals help save and improve lives every day – and we can always do a better job telling those stories so that our stakeholders and the public see public health in action. This half-day pre-conference workshop will first provide an interactive session on storytelling for action. Participants will be given tools and a framework, and finish this segment with a clear roadmap for using storytelling to drive action in their work. In the second part of the workshop, a “communications caucus” format will allow participants to spend time in small groups where experts will help strategize, troubleshoot, and facilitate sharing of best practices in communications with public health professionals. This will be a highly-interactive session that is appropriate for all public health professionals interested in communications, regardless of familiarity or experience.
Objectives:
- Identify a workshop model to leverage storytelling for action.
- Explain how individuals can create frameworks for action-focused storytelling in their public health work.
- Discuss and share communications practices with peers and communications experts.
Speakers:
Zack Langway, Seed Global Health
Zack Langway is a global health and development professional with deep experience in communications, digital strategy, community organizing, and issue-based advocacy. He is currently the Director of Communications at Seed Global Health. Seed’s unique Global Health Service Partnership strengthens health education and delivery in places facing a dire shortage of health professionals by building local capacity to meet long-term health care human resource needs.
Zack also serves as the Senior Manager for Social Innovation at Johnson & Johnson, a part-time position responsible for developing and stewarding experimental philanthropy activities for the Global Community Impact division.
Eric Hollister Williams, Fenton
Eric Hollister Williams is a Vice President in Fenton’s Washington, D.C. office where he leads accounts in global health, the environment, public lands, and social justice. Eric provides senior counsel to clients in areas of advocacy, strategic communications, and policy. Prior to joining Fenton, Eric worked on Hillary Clinton’s presidential campaign in Ohio. Eric was a foreign affairs legislative assistant for Rep. Karen Bass and also served as the Democratic staff director for the House of Representative’s subcommittee on Africa, Global Health, Human Rights and International Organizations. He has worked at the social impact firm williamsworks, Physicians for Human Rights, the Bill & Melinda Gates Foundation and APCO Worldwide. Eric went to Bowdoin College and holds an MPH from Columbia University.
Trish Garrity, Fenton
Trish Garrity is a global health and development communications professional with a specialty in advocacy, partnership management, and digital engagement. She currently works as a Senior Account Executive at Fenton, advising on digital advocacy campaigns and building communications capacity within non profits, foundations, and the private sector. Trish has worked with clients such as Johnson & Johnson, The Lancet, the Bill and Melinda Gates Foundation, Save the Children, and Girls Not Brides. Trish puts her Bachelors of Arts in International Relations from Boston University to work by sitting on the Board of H.E.L.P. International Uganda, a nonprofit school and health center for internally displaced persons in Jinja, Uganda.
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